An integrated model for ethical decisions in marketing. This article a proposes an issuecontingent model containing a new set of variables called moral intensity. This model demonstrates how previous research can be integrated to reveal that ethicalunethical decisions are moderated by individual factors, significant others within the organizational. Existing theoretical models of individual ethical decision making in organizations place little or no emphasis on characteristics of the ethical issue itself. An ethical decision is defined by jones 1991 as a decision that is consistent with the law as well as the overarching moral norms of the community at large. A contingency framework for understanding ethical decision making in marketing, journal of marketing 29 summer 1985. Ethical decisonmaking models max torres research paper.
The ethical implications of marketing activities often remain afterthoughts, and are yet to be systematically incorporated into management decisionmaking. R 1992, judging the morality of business practices. A framework for ethical decision making in april 2015, the foreign policy research institute presented its madeleine and w. The effect of organizational forces on individual morality. The framework, developed by ken blanchard and norman vincent peale, consists of three questions, as described below. While many models of ethical decisionmaking in marketing have been presented in the literature, no recent attempts have been made to explicitly account for ethical decisionmaking from a marketing research perspective. A synthesis of ethical decision models for marketing. In addition, the existing frameworks suffer from certain limitations. Framework for ethical decisionmaking why ethical decisionmaking. Study results suggest hat the framework has promise as a means with which to study marketers ethical decision making. The first, expressive, level is based upon gut instincts. Gresham 1985,a contingency framework for understanding ethical decision making in marketing, journal of marketing, 49,pp. This requires a better understanding of ethical decisionmaking processes.
Often, these may run counter to formal ethical systems, since they may be based upon impulses of disgust or prejudice. The authors believe that while it directly addresses marketing. Maurice young centre for applied ethics school of population and public health. Contingency framework for understanding ethical decision m. Ethical decision making process linkedin slideshare.
Recognize the benefits and challenges of each decisionmaking framework. Analyzing ethical decision making in marketing sciencedirect. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that ex plain how marketers make ethicalunethical. Gresham a contingency framework for understanding ethical decision making in marketing this article addresses a significant gap in the theoretical literature on marketing ethics. Suggestions for future scale development are also provided. A contingency framework for understanding ethical decision making in marketing, journal of marketing 49, summer 1985, pp. A framework for ethical decisionmaking applied ethics. Making good ethical decisions requires a trained sensitivity to ethical issues and a practiced method for exploring the ethical aspects of a decision and weighing the considerations that should impact our choice of a course of action.
One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Retailers major ethical decision making constructs. Ethical decision making framework for understanding ethical decision making ethical decisionmaking process three ethics theories 3. Pdf towards conceptualizing ethical decisionmaking. In many situations, unbiased thinking and good intentions are insufficient for assuring ethical behavior. Analyzing ethical decision making in marketing semantic. A framework for making ethical decisions decisions about right and wrong permeate everyday life. Explore the questions to apply to the decisionmaking framework. It is the cognitive nature of ethical deliberation that has been especially problematic for researchers who seek to. Ethics is about choices which matter,and choices which matter aredilemmas martin cohen 5. Explore the need for an ethical decisionmaking framework.
Our study shows that customers similar in terms of machiavellianism they display. A contingency framework is recommended as a starting point for the development of a theory of ethical unethical actions in organizational environments. To date, our understanding of ethical decision making and behavior in organizations has been concentrated in the area of moral judgment, largely because of the hundreds of studies done involving cognitive moral development. The theory argues that a managers effectiveness is based upon the interplay of task. A contingency framework for understanding ethical decision making, journal of marketing research and case studies, vol. It is an exploratory research for the purpose of seeing the consumer ethics. Does this decision involve a choice between a good and bad alternative, or perhaps between two goods or between two bads. Decisionmaking for personal integrity and social responsibility, mcgraw. Researchers also provide a conceptual framework as to how culture influences ones perceptions and ethical decisionmaking in business45.
The general framework is a contingency approach to individual decision making, which suggests that we can observe wide variations in ethical decision mak ing, but this variation is not random. Is this issue about more than what is legal or what is most. Keen butcher history institute on ethical dilemmas in american warfare hosted by the first division museum at cantigny, wheaton, il. Discover how each question may be applied to each framework. A contingency framework for understanding ethical decisionmaking in marketing. Theoretical and practical contributions are achieved through identify ing important contingency variables that distinguish between contexts in which decisions are made. Third, firms can model their ethical policies after a wellestablished code of ethics like the one provided by the american marketing association ama. This pmi ethical decisionmaking framework edmf document describes steps that can be used to guide an individual in the project management profession through a process to make a decision when confronted with an ethical dilemma. The influence of personal moral philosophies, journal of.
One of the bestknown ethical frameworks is also one of the simplest. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical unethical decisions. A principle based framework for ethical decision making yoda the following principle based framework for ethical decisionmaking is grounded in the mission, vision and values of the organization. Ferrell o c and l g gresham 1985 a contingency framework. The contingency framework can facilitate this preemptive approach to ethical decisionmaking. A contingency framework for understanding ethical decision.
Each theory addresses a particular component of the overall ethical decisionmaking process. A framework for ethical decision making markkula center. Pdf a contingency framework for understanding ethical. Application to the workplace according to cooper 2012, ethical decisionmaking encompasses different levels of analysis. Ethical decisionmaking a paper present at dsi, fall 1996. A contingency framework for understanding ethical decision making in marketing created date. This article a proposes an issuecontingent model containing a new set of variables called b using concepts, theory, and evidence derived largely from social psychology, argues that moral intensity influences every component of moral. Download a framework for ethical decisionmaking return to entry. A contingency framework for understanding ethical decision making in marketing this article addresses a significant gap in the theoretical literature on marketing ethics.
A contingency framework for understanding ethical decision making in marketing. This article presents an alternate approach for analyzing ethical decision making in marketing and discusses the results of a field test of the approach. Purpose the purpose of this document is to supplement the pmi. Once you have a firm understanding of these five sources, there is a clear set.
Ethical decision making by individuals in organizations. Having a method for ethical decision making is absolutely essential. Pdf purpose this paper aims to present a synthesized conceptual model for ethical decisionmaking in marketing that accommodates both humanistic and. A contingency framework is recommended as a starting point for the development of a theory of ethicalunethical actions in organizational environments. Teaching ethics in the information sciences curricula, proceedings of the 1988 annual meeting of the decision sciences institute 1, 1988, pp. The contingency approach to management is grounded in fielders contingency theory of leadership effectiveness.
As human beings, we are all prone to cognitive biases that affect our thinking and interfere with ethical behavior. This model demonstrates how previous research can be integrated to reveal that ethical unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action. Ethical decisionmaking is characterized by respect for others, an awareness of. A contingency model for understanding ethical decision making in marketing.
A framework for ethical decision making foreign policy. Identify potential frameworks for ethical decision making. A framework for understanding ethical supply chain. A contingency model for ethical decisionmaking by educational leaders james green. The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the huntvitell 1993 theory of ethics as a framework to guide the research.
The influence of compensatory strategies on ethical. Ethical judgment is a unique form of decision making that involves making a decision about what is the right thing to do. Recognise the ethical issue could this decision or situation be damaging to someone or to some group. Abstract marketing ethics has been receiving increased research attention, particularly within the past 10 years. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethicalunethical decisions. Fourth, when making ethically sensitive decisions, firms can use metrics such as the ethical decisionmaking metric shown in exhibit 4. A principle based framework for ethical decision making. The mission of the college of business includes encouraging ethical decisionmaking and social responsibility. Consumer interests and the ethical implications of. We present an ethical framework for marketing research, the various philosophies of ethics, and a few enduring marketing ethical decisionmaking models, thus laying the. Steps of the ethical decision decisionmaking processmaking process eese faculty development workshop.
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